What's with you people, eh? Especially in
T'ronto. Where's that hoser Percy Chapman when you need him?
TORONTO JOURNAL
Shedding a Bit More Than Its Image
By ANTHONY DePALMA
John Hryniuk for The New York Times
TORONTO — When Carmen Russo goes to work, she routinely does something that just a few years ago would have been unthinkable in a city so conservative about so many things that it was known throughout Canada as Toronto the Good.
Ms. Russo is one of the principal anchors for an Internet newscast, reading national news and business briefs in steady, sober tones for a global audience. And she does so in the nude.
Ms. Russo's program, "Naked News," and a companion program from Toronto called "The Male Edition," in which Lucas Taylor and other young men deliver the news in the buff, have become two of the most popular sites on the Internet, getting almost as many viewers as The Wall Street Journal's site.
The success of "Naked News," and the city's sanguine response to its production, is seen by many here as the most revealing sign of how much this city has changed as it has become a metropolitan center and left behind an image of prudery and oh- so-proper English restraint.
It has been three years since Toronto merged with five suburbs to form a metropolis of more than 2.3 million people. As it grows in worldliness, the new city, Canada's largest, has been letting its hair down in many ways.
In April Toronto got what is called North America's first talk-radio station for guys, a bar-stool blend of sports, schlock and sex on Mojo Radio-AM (640). And a former paper plant and junkyard on the eastern waterfront has grown into an enormous party zone, an open-air meeting place with a pool, a foam-covered dance floor and Canada's newest drive-in movie theater.
And each June Toronto holds one of North America's largest gay pride parades, where bare breasts and buttocks seem to be no more unusual than pretzels and balloons.
"Something is changing out there," said Stewart J. Meyers, operations manager for Mojo Radio. He said he still considers Toronto a conservative city compared with its flashy French-accented big sister, Montreal, but he said much had changed.
"Societal standards are what we're talking about here," Mr. Meyers said. "Are they what they were 25 years ago? Hardly."
Some longtime Torontonians say it was the gay pride parade that set a new tone. Though the parade has been held since the 1970's, in recent years it has grown tremendously in numbers of participants as well as in acceptance.
One reason the parade has become more risqué, perhaps, is that a few years ago an Ontario court ruled that it was legal for women to appear in public without covering their breasts, as long as they did not do so for commercial gain.
Toronto has been developing a more European sensibility about nudity and sex, which is reflected on the Internet and on the radio. But there has also been a shift from its rigid Protestant past.
"This is a city that's having a lot more fun than before," said Robert Bothwell, a professor of history at the University of Toronto and a longtime resident. "At least it's having more fun publicly."
Whether discussing pick-up lines or the advantages of one sexual act or another, Mojo Radio caters to an aspect of culture that was held in check in a more reserved Toronto.
Mojo Radio's billboards — showing a barely clad woman reclining against drapery and holding a drill — are also a departure from the classic architecture of Toronto. "What this says is that it's okay to be a guy again," said Mr. Meyers.
On summer weekends, thousands of Toronto's men and women jam into the Docks patio on Lake Ontario to meet, drink and dance in a way that the old Toronto would never have abided.
"We might have had a lot of trouble getting this project approved in Toronto 10 years ago," said Jerry Sprackman, who developed the Docks, which describes itself as "limited only to your imagination."
"There was a very negative connotation about clubs in the city," Mr. Sprackman said. "They were considered places for sex, drugs and bad characters."
But to the greatest number of Torontonians, it is "Naked News," taped in their midst every day, that most clearly reflects the change of the city's attitudes.
Canadians boring? Hardly, said Ms. Russo, one of the four "Naked News" anchors. The 42-year-old former model and mother of a teenage daughter thinks it is about time that Toronto loosened up a bit. "Maybe the city should be called `Toronto the Daring,' " she said.
The show was created by two Toronto entrepreneurs with financial backing from eGalaxy, a company chartered in Barbados. (A similar concept is used for television newscasts in several European cities.)
Toronto's "Naked News" (www.nakednews.com) first appeared on the Internet in December 1999. Producers say it has six million individual viewers a month worldwide. An independent count performed by Jupiter Media Matrix indicated that the program had 1.2 million individual viewers in the United States in May. "Naked News" covers international and national news, business, movies and other topics covered by most Canadian newscasts. The anchors' accents sometimes reveal their Canadian origins, but nothing on the set identifies it as being in Toronto.
During most of the program the anchors stand completely nude while they read the news. The exception is the opening segment in which a clothed woman disrobes while she reads the foreign news.
"I don't know about you," said Ms. Russo, "but I think foreign news is kind of boring and needs a little something to make it exciting."
"Naked News" has become difficult for Canadians to ignore. Some of Canada's most prominent broadcast journalists confess to having watched it, of course to find out what it was about.
Dale Goldhawk, a reporter for CTV, a national television network, said the show's popularity was a response to an alarming trend. "Some newscasts I've seen are so bad," he said, "I think the people should take off their clothes to make it more interesting."